Delegation engages in exploration of Chinese poultry breeding industry, idea-sharing with Chinese poultry companies
CAMPINAS, Brazil – Representatives from Aviagen® Latin America recently journeyed with select customers from poultry processing cooperatives in Brazil to China. During June 7-15, Business Manager Abilio Alessandri and Regional Sales Supervisor Luciano Mecchi, both from Aviagen, the world’s leading poultry breeder, accompanied the delegation of Brazilian customers. Both countries represent major players in the industry, as Brazil ranks second and China is third in global poultry production.
This visit marks the second time that Aviagen Latin America has hosted its customer cooperatives on visits to poultry industry colleagues in far-away countries. The first was in 2016, when a delegation of Aviagen and its customer cooperatives travelled to Germany and the Netherlands. A future similar visit will be organized soon, since Aviagen sees the initiative as a good opportunity for information and cultural exchanges.
Delegation welcomed by Aviagen Asia
In China, the group from Brazil was welcomed by Aviagen’s Vice President of Asia Han Feng and Senior Vice President Bill Souther. Together, the Aviagen hosts from both Brazil and China represented an excellent combination of expertise to address the needs of these customers.
Feng and Souther took their guests from Brazil on a tour of the Huadu poultry broiler company in Luanping, China, as well as various parent stock, broiler and processing facilities. They also visited unique historical Chinese landmarks and participated in relationship-building activities.
Valuable inter-cultural exchange
Alessandri reported that during the visits, the poultry professionals from the two continents learned effective management practices from one another, and shared knowledge about the diverse markets in their respective countries.
“Our trip to China was a tremendous opportunity to exchange ideas and build relationships with our Aviagen and poultry industry colleagues in another part of the world. We saw how truly impressive the Chinese poultry market is, and our Chinese colleagues also remarked they were amazed to learn how large and strong the Brazilian poultry industry has become,” he commented. “We’re confident that this visit has made a positive difference and added value for our Brazilian customers, which is what we strive for in our daily work at Aviagen.”
Poultry cooperatives contribute greatly to Brazilian poultry industry
The cooperatives included Neivaldo Burin from CVale, Jair Casarotto from Coopavel, Sérgio Lenz of Cooperativa Lar, Irineu Peron of Copacol and Marcos Lopes, Aurora Alimentos. This group of customers make a great contribution to the Brazilian and Latin American poultry industries, together processing more than 2,750,000 birds per day.
Aviagen’s Brazilian customers gave positive feedback on the visit:
"The trip was perfect, both in organization and programming. The opportunity to know such an important market for Brazilian poultry industry, exchange experiences with such important professionals, and even learn a little of the ancient Chinese culture was fantastic and unforgettable." – Neivaldo Burin, CVale
"The trip made me feel like a real citizen of the world, with empowering life experiences and professionals. There was a great integration between the theoretical and practical knowledge of poultry production in China and, in addition, the trip allowed an excellent interaction with the other participants and the Aviagen team, showing us how receptive and helpful the Chinese people are." – Jair Casarotto, Coopavel
“The trip to China, so well promoted by Aviagen, allowed a very important interaction between the Brazilian poultry cooperatives. It also provided a broad knowledge of the culture and poultry of one of the largest and most developed countries in the world. I thank Aviagen for the opportunity to be part of this knowledge journey; it was an extremely productive trip." – Marcos Lopes, Aurora Alimentos
"Getting to know China has been a fascinating experience in every respect: it is a dynamic economy with a growth that stands out, a population with very particular characteristics and a very interesting ancient culture. The exchange of information during the trip provided a great learning process for me, both personally and professionally." – Irineu Peron, Copacol
"On behalf of the cooperative, I thank Aviagen for the excellent experience provided by this cultural sharing. Our greatest learning was the work and government-imposed controls that direct our mutual businesses. I was also personally humbled by the hospitality and receptiveness of the Chinese people. The trip was no doubt a memorable and enriching contribution to my professional life." – Sergio Lenz, Cooperative Lar