CAMPINAS, Brazil – May 28 and 29 marked an important occasion for Aviagen Latin America, as key global executives – Alfons Koerhuis, Chief Technical Officer, Aviagen Broiler Breeding and Turkeys; Craig Morton, Global Products Director; and Eduardo Souza, Vice President of Research and Development, North America – gathered in Brazil. Their mission was to participate in a strategic product steering meeting at Aviagen in Brazil and to visit Pluma Agroavicola.
Planning Latin America strategy
On the agenda for the steering meeting was to evaluate and plan a strategy for the performance of the Ross 308 AP broiler breeder, as well as the future supply for Latin America. As a global provider of quality broiler breeding stock, Aviagen’s highest priority is to help markets throughout the world feed their ever-growing communities with an affordable, protein source. To consistently fulfill this mission, the company must be successful with two major goals: help customers maximize the performance of Ross birds and secure the supply of these birds to farmers throughout the region. Aviagen focuses heavily on R&D to realize continuous improvements in its breeding program, and the Latin American support teams work closely with customers to help them optimize these benefits. To ensure security of supply, Aviagen’s strict biosecurity system helps keep harmful pathogens away from the birds.
Firm commitment to Latin America
The delegation also took a great opportunity to visit Pluma Agroavicola, where they were welcomed by President Lauri Paludo, Sales Director Adriano Paludo, and Sales Manager Tarcisio Engelsing. Located in Cascavel, Pluma Agroavicola has been a high-volume producer of parent stock (PS) chicks, producing hatching eggs for farmers throughout Latin America. The company also produces chicken meat for the domestic market and exports. During the visit, the two companies discussed the outlook for significant growth in the region, and how Aviagen can improve its customer service.
Aviagen is dedicated to the success of poultry industry throughout Latin America, home to some of the fastest-growing poultry markets in the world. Brazil itself is the world’s third-largest producer of chicken meat and has been the leading exporter of chicken meat since 2004.
Ivan Lauandos, president of Aviagen Latin America, reports on a successful meeting between two major players in Brazil and Latin America. "Pluma Agroavicola is a longstanding and valuable customer for us, and we’re devoted to the continual strengthening of their business. It was beneficial for our strategy leaders to meet with them, listen to their insight and also exchange ideas for further promoting the development of our poultry industry. We shared with Pluma the latest information about our products and breeding program, and received very useful feedback about Ross 308 AP product performance.”
Lauri Paludo echoes the enthusiasm of Lauandos concerning the meeting and the strategic business alliance. “Our history with Aviagen goes way back, as together we have collaborated to advance the industry and support the efforts of our farmers, who work hard each day to provide their local people with a nutritious and affordable food source. I look forward to future cooperation with the Aviagen team as together we work to strengthen the poultry business in our region.”