Benefits of Ross brand and commitment to Latin American poultry market in the region were highlighted
CAMPINAS, Brazil – Aviagen® hosted customers and poultry industry colleagues from throughout South America at its stand at the 11th International Seminar in Poultry Sciences, held in conjunction with the 5th Poultry Expo Show. Organized by the Association of Veterinary Specialist in Poultry (AMEVEA, in Spanish), this important gathering of poultry professionals took place Aug. 22-24 in Santa Cruz de la Sierra, Bolivia. AMEVEA took the opportunity to celebrate a quarter century of service to the global poultry industry.
During the event, Aviagen experts shared their insight on best management practices for getting the highest health, welfare and performance from poultry breeding stock. Rodrigo D'Amen, technical services manager for South America Excluding Brazil (SAEB), presented on the "Importance of Management in Parent Stock,” while Aline Kuntze, Aviagen global hatchery specialist, spoke on the "Hatchery Impact for Day-Old Chick Performance.”
Aviagen’s Ross® brand of broiler breeding stock has helped customers achieve growth and success in Bolivia, which has experienced an increase in poultry production over the past decade. Ross is popular in Bolivia and throughout Latin America for its high performance, impressive feed efficiency, health and welfare.
“This special event hosted by AMEVEA was a great opportunity for Aviagen to meet with our valued customers in Bolivia and throughout South America and reinforce our commitment to them, while exchanging ideas and information with industry colleagues,” explained Aviagen Sales Manager for Brazil, Paraguay, Uruguay, Bolivia and Ecuador Jairo Agostini.
Osvaldo Bolinaga, head of Technical Services for SAEB, went on to say that Ross offers a variety of options to help customers meet the unique needs of the Latin American market. “The South American poultry market has grown steadily in recent years, and the performance of Ross birds have helped our customers meet the demand with high-quality breeders and broilers. At Aviagen, we work side by side with our customers to help optimize their productivity and overcome any challenges to their success.”